From dessert bars to flaky mashups, here’s the full scoop on Dubai’s most buzzworthy food crazes right now.
1. Kunafa Chocolate Bar – The Trend That Broke the Internet
Originally from FIX Dessert Chocolatier in Dubai, the “Can’t Get Knafeh of It” chocolate bar combines silky pistachio‑tahini cream with crunchy kataifi pastry, all coated in rich milk chocolate. A TikTok by Maria Vehera amassed over 120 million views, turning this local invention into a global obsession. This viral sweet sparked a worldwide pistachio shortage as chocolatiers from Lindt to Maison Samadi raced to replicate it, launching knock-offs and spin‑off desserts. Only available in Dubai/UAE, delivered daily.
2. Karak Chai Toast – Dessert Meets Breakfast
A bold twist on the UAE classic, this dish involves hot spiced karak tea poured over toasted bread, often topped with cream, cheese, or biscoff. The messy, slow‑pour aesthetic made it a TikTok favorite. The visual satisfies ASMR cravings and taste buds alike. Cafés across Dubai replicate this comforting-yet-novel combo, making it a standout brunch item.
3. Crookie – The Pastry Hybrid You Didn’t Know You Needed
Combining a buttery croissant with gooey cookie dough, the crookie is sticky, flaky, and shareable. Food bloggers have labeled it the “Frankenstein of pastries” Dubai bakeries can’t make them fast enough. Each bite merges layers of crisp with a molten sweet center, perfect for viral reels and foodie reels.
4. Pink Matcha Latte – Pretty, Dare I Drink It?
This Instagram-worthy latte swaps matcha’s green hue for a vibrant pink, using beetroot, rose, or berry infusions. Both wellness influencers and café-goers love its visual appeal and mild floral flavor.
5. Arctic Ice Cream & Novelty Shows – Dessert as Performance
Think: liquid‑nitrogen fog, LED colors, and ultra‑cold servings—ice cream turns theatrical. These dramatic desserts typically come with visual flair and sensory experiences, making them a social media magnet.
Where to Find These Treats
Fix Dessert Chocolatier – exclusive for Kunafa chocolate bars delivered via UAE apps.
Chai Cafés across Dubai – scoring Karak Chai Toast steadily.
Specialty bakeries in Dubai Mall or media city – look for crookies and artisan lattes.
Themed cafés offering pink matcha or nitrogen ice cream, often in Jumeirah or Marina.
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